Testimonials

Having operated a successful travel agents for 30 years, Lisa Mousley, wanted to drive her business forward. Therefore, she opted for the one-to-one Marketing Mentoring service, so that she could progress at a pace that suits her. Instead of constantly working in the business, she made time to work strategically to expand it. During this time, she has won awards, bought premises, opened up a new branch, and boosted her turnover. Here’s what she had to say within her five star Google review. 

I have been a client of Tracy Heatley’s marketing mentoring service for about 18 months. The mentoring helps keep me focused on what my aims for the business are. Importantly, how to get there and achieve them. The regular mentoring sessions with Tracy keep me accountable and help the business move forward. She also helped me set out my marketing plan for the future and stick to it. I would highly recommend Tracy’s services.

There was a disconnect between what people thought Jason Leyland does and what he actually does. After having a one-to-one with Jason and making some crucial suggestions, which he implemented, there was a massive shift. Largely because he started ranking better online and attracting the right clients. So, he left a five star Google review.

Tracy Heatley made some excellent recommendations. This really helped me with marketing my accountancy practice, including a crucial name change to Just Balance Accounting. Without doubt, I 100% recommend her services!

Andy Fletcher, from Axes To Ashes, has progressed massively with his business. During The Strategy Cycle™ Program, Andy evaluated his product range. Immediately, he ditched what wasn’t working and developed new offerings and approaches. His primary focus was on the whole customer journey and experience. Andy thrived in the Group Program environment, and with a new focus he’s gone on to achieve outstanding results and achievements. He’s even won a national award in recognition of his business achievements. Andy’s five star Google review said it all. 

Tracy Heatley is highly skilled when it comes to getting you to focus on what you want to achieve from your business. Her Strategy Cycle™ Program helps to bring a lot of clarity to your individual goals and business objectives in a step-by-step methodical manner.

If you don’t have clarity on what you want to achieve; then how do you know what you actually need to do to grow your business?

This was a game changer for me. Working with Tracy has been an amazing experience and I recommend her to anyone who needs a guide to walk them through their own business and marketing journey.

Paul Schofield, who is the Managing Director of Schofield & Associates Financial Planning Ltd, is a client who is currenly using the Outsourced Marketing Director service to get their marketing strategy and plan in place. The main aim is to get the marketing department set up ready to start employing a marketing team. Here’s his five star review just three months after working with them. 

Tracy Heatley became my company’s outsourced Marketing Director relatively recently and she has been a breath of fresh air and truly awesome.

She has brought lots of new ideas and initiatives for us to consider, has clearly explained the costs and benefits of each and has worked tirelessly arranging events for us – she really has gone the extra mile. We are already starting to see positive results in terms of increased business and clients. Sincere thank you to Tracy.

Anica Broms (MD Rocks And Roses PR), has used a variety of services including: A Marketing Foundation Strategy Session, The Strategy Cycle™ Group Program, and continuing one-to-one Marketing Mentoring. She has worked incredibly hard and is seeing amazing results and returns on her investment. Here’s what Anica has to say in her five star Google review.  

Tracy Heatley has developed an affordable marketing strategy course called the Strategy Cycle™, specifically tailored for small and micro businesses, empowering them to manage their own marketing effectively. Taking this course has completely transformed my business’s trajectory and has boosted my confidence in handling our sales and marketing. I know that others have seen similar results by working with Tracy.

As a PR consultant, I often meet businesses that approach me without a solid marketing strategy, and until now, I hadn’t had an affordable option to recommend. Tracy’s techniques are groundbreaking. Marketing for a small business is nothing like managing a large corporation, and Tracy uniquely addresses the needs of smaller businesses. Her services have been invaluable not only to the many businesses in Lancashire that she has supported but also to those like mine in London or further afield (globally) – a business owner in Australia, for example, has thanked me for the life-changing introduction I gave them to Tracy when they were really struggling with their business.

She is a remarkable resource, and her approachable nature makes her support all the more valuable. Working with Tracy has brought not only financial success but also greater confidence and improvements in my mental health as a business owner. I truly can’t recommend her enough.

Kath Lord-Green – Known As Your Fairy Podmother®, transformed her marketing whilst taking part in The Strategy Cycle™ Group Program. She immediately took action and began implementing everything suggested. By week three she was already winning new business and signing up new clients all because of doing this program, which is reflected in the five star Google Review that she left after finishing the course. Having known each other for years, I wanted her to do well, and I was thrilled with her results. Just goes to show what taking massive action can do! Here’s what she said! 

I completed the Strategy Cycle™ Group Program recently and I thought I knew about marketing! I didn’t. Going through the process step by step ensured I got every part of my marketing strategy nailed. Guided by Tracy Heatley I was able to segment and target my market AND implement changes immediately, which resulted in new enquiries AND new business. This gave me a return on my investment before I’d even finished the program.  For this reason, I’d highly recommend this program with the expert guidance that goes with it … even if you think you know your market!

As soon as he set up in business, Jake Kirby signed up for The Strategy Cycle™ Group Program. During the program, he was able to clearly define his services, what differentiated him from his key competitors and establish his pricing strategy, giving him the clarity and confidence he needed to push forward with his marketing. His testimonial taken from his five star Google review is short and sweet. However, the impact to his business has been massive.

Tracy’s Strategy Cycle™ Program was very informative, and helped me to create a better vision and product for my business. I remember receiving the workbook for week one, and it was so indepth that I thought it was for the whole program. The content and quality was excellent!

Kate Pollitt had a series of 6 high impact Marketing Mentoring sessions, and it took us much less time than she had anticipated for her to start getting results. We did and initial Marketing Strategy Foundation Session followed by three one hour mentoring sessions, and that was all Kate needed! 

When I first met Tracy Heatley, I quickly realised that I could  leverage her marketing expertise to help me with business development, and asked her to be my mentor.

I’d been sitting on a new high-value service, and wanted someone to bounce it off – to give me feedback on the content, price and positioning, and put a plan in place to confidently get it over the start line. It’s a big step and I knew I needed expert support.

That’s exactly what came out of an initial intense 3-hour session with Tracy. I became confident about the value I was delivering, what it was worth and who would benefit most. I also knew exactly where to focus my attention, and what action I needed to take, to get myself and my offer out there.

Within weeks, my offer was flying! I was attracting the right clients who were willing to pay the right price for the level of service offered.

If there’s just you on your team, and you need someone to come in and help you quickly see the wood for the trees, and how to cut a clear path to success, I can highly recommend Tracy.

Having been in business for over 20 years, Catherine Thew found herself dealing with massive shifts in her market. All due to external influences out of her control. Having had an initial Marketing Strategy Foundation Session, it became apparent that changes need to be made to avoid problems likely to occur in the near future. So, Catherine had a series of one-to-one Marketing Mentoring sessions and completed The Strategy Cycle™ Group Program. Now, she’s flying with the new marketing strategies and the implementation of it. Here’s what she said in the early stages of us working together. 

I’m currently working with Tracy Heatley on marketing strategies for our business. I have found the whole process extremely informative and invaluable to the business. Next, I start on the Strategy Cycle™ Program, which I’m really looking forward to. I would definitely recommend Tracy for all your marketing needs – it’s been invaluable!

To begin with, Amanda Robinson, a Health Coach and business owner, of Health Steps, had a Marketing Strategy Foundation Session. She left this five star Google review straight aftwards. Since then, Amanda has completed The Strategy Cycle™ Group Program, and had a follow-up Power Hour one-to-one session to boost her business even more. 

I had a one off marketing mentoring session with Tracy Heatley and it was fantastic. It helped me to get really clear about how to define my services for the year ahead. Marketing definitely isn’t my strong point but Tracy helps you to make sense of it all. Highly recommend her for clearly defined marketing strategies.

Liz Anning, a Pillow Partners Franchisee, completed The Strategy Cycle™ Group Program and had long-term Marketing Mentoring with Tracy Heatley. Liz set up new customer initiatives, focused geographically on property investors, and went on to introduce a full range of new property services, boosting turnover and creating new opportunities. 

Tracy Heatley is a great mentor and support to help you succeed when it comes to business and marketing. Not only has she helped me redefine and restructure my service offering, she has helped my confidence grow massively. My sales and marketing operations run more smoothly, I understand my customers, the customer experience is better, and I have developed my key target markets. All in all, I have not only grown my business but I have grown personally as well. I’d highly recommend Tracy to other business owners who want to succeed.

James went through The Strategy Cycle™ Individual Program and had on-going Marketing Mentoring afterwards. 

I had a course of one-to-one sessions with Tracy Heatley to help me understand how to market my company, Binary Plus. She was fantastic and helped me develop a great marketing plan. Following implementation of the plan she helped me develop, our turnover has almost trippled in a month and a half and I cannot thank, or recommend Tracy Heatley enough!

Tracy’s approach is a real eye opener for me. Not only has she taught me things that will impact my Utility Warehouse business, she did it in a way that suited my individual needs. I’m autistic, so the fear of putting myself out there to promote my business fills me with dread. Tracy gave me the ways and means to get my message out there without pushing me too far out of my comfort zone. As well as helping me keep focused, working with her is fun and enjoyable. I would highly recommend Tracy Heatley to all business owners, no matter what their situation is.

Really great afternoon well spent! A few things have created a big impact for me. Namely, being specific on our goals, creating customer avatars, and getting into great detail about our route to market and ideal clients. Really great information! Many thanks, Tracy.

Fantastic training session. Being quite new to business, I wanted to learn how to create an impact with our marketing. I found the training and one-to-one session super useful, especially when it comes to understanding our ideal clients. Having a strategy of how to reach new clients and access decision makers will make a massive difference. Now I can niche more and be very specific and focused with who we are targeting.

Gareth had a Power Hour One-to-One session.  Plus,  he attended the half day training workshop.

Being a regular networker and keen learner, I’m always looking to find new and better ways to build better business relationships with people.

Having got to know Tracy over the past few years, I knew that her  training workshop would be full of great theory and practical tips.

It definitely was that – with some brilliant interactive sections in there too. I took away a lot of valuable things to put into practice, which will make the investment one of the best that I’ve made in my business  development. Plus, after the one-to-one session, I had the most productive month I’d had in two years.

Gina, the MD of Goal Centred Development used Tracy’s Marketing Mentoring and Consultancy services, so that she could launch a new product. Since then, the programme is fully booked year-after-year, as Gina still uses the marketing techniques to attract new bookings. 

“Working with Tracy has really helped me take the practical actions I needed to support my heart led dream that I’d been procrastinating about for years. My ‘Goal Centred Transformation – 9 month Women’s Executive Coaching Programme.’

I’d been getting in my own way with next steps and I needed a metaphorical kick up the backside.  Marketing Mentoring sessions with Tracy have helped support my timeline management, focus around target audiences, streamlining the product and marketing mix required to get ready for launch and beyond.

Importantly, I felt beautifully supported throughout and Tracy really held the space for me to be able to explore my challenges and beliefs. I genuinely felt that Tracy was cheerleading me along (and still is) as we developed this new product.

Tracy helped me develop what was originally a 5 year dreaming stage into a reality within a few months.

I am so grateful for the time we share together, the belief and commitment Tracy has in my business development.  Thank you!

That’s why I can’t recommend Tracy Heatley highly enough”

Joanne Collins recommends Tracy Heatley after attenting her training, doing an on demand course, and receiving marketing mentoring. 

I learned how to understand our customers, about targeted marketing, and how to become a Networking Ninja.  I loved it, because it was interactive and fun to do!

This online networking course, gives you an insight into your own communication style and skills.  It teaches you how to communicate effectively and successfully, so it helps with communications at all levels, not just networking.

I’m Joanne Collins, a Tropic Ambassador, and I highly recommend Tracy Heatley, because she gives your great analytical tools and action steps.  I think that all networkers and network marketers should have these skills.

I loved the fact that I could complete the training in short bursts too.

Like Tracy says, ‘Successful communication is the key to successful networking and marketing’.

Matt Gray, Social Media specialist, from the Bolton Arena, attended a half day training session. 

I really enjoyed the workshop, because it gave me a greater insight into networking.  I’m inexperienced in networking, so discovering how to communicate effectively has been of great benefit to me.  Not just in my job, but in my personal everyday life too.

The communications training was mind blowing and I can see how I can incorporate what I’ve learned into our digital marketing content too.

I would also like to attend another more advanced workshop if Tracy does one in the future. This course far exceeded my expectations.

Thank you, Tracy!

I attended Tracy’s Heatley’s training session and it was a thoroughly enjoyable and enlightening afternoon. The training session was very well planned out with appropriate supporting materials, so everything flowed.

The content was equally revealing and taught me a lot about myself and how I interact with those around me. The whole session was warm, friendly and encouraging, making it was enjoyable and fun.

All in all, it was an amazing training session.  I knew immediately that and I would be recommending that all my colleagues attend the next session.

My fellow directors, Simon Dalley and Hannah Weinhold have now completed one of Tracy’s on demand training courses.  We then booked a group session, online, to help us maximise our internal communications.  Within days, we noticed a massive difference in our ability to communicate effectively and timely. Our decision making processes is much quicker.  Conflict and misunderstandings have reduced massively, so we’re all set to focus soley on our digital marketing activities for our clients.

We understand each other more than ever before and wish we had done this years ago, because the positive impact is massive.

This is why I recommend Tracy Heatley’s training.

Outsourced Finance Director, Pam Duxbury, from PD Consulting. 

I thoroughly enjoyed Tracy’s workshop.  I have learned some fascinating things about myself, my clients, and my business. It was absolutely brilliant! Really insightful on psychology and how to read people in order to communicate effectively. Also, breaking down my target market, and learning to become more focused on who my clients are, combined with how to reach them, has had a massive impact.

I was very much looking forward to putting everything I had learned into action and seeing the success!  Within weeks I was getting more referrals and clients than ever,  reaching out to the right customers and closing more business than I had for years.   The results were amazing!

Thank you, Tracy, I highly recommend your training workshops to any business owner!

I’ll never look at people in the same way again now I understand buyers through processes and behaviour. I found the workshop very productive and enlightening.  I can get really focused now!  I’d recommend this Tracy’s workshops to any business owner who wants to win more business.

The Better Marketing With Tracy Heatley training has made me think about how I communicate with others, particularly about the types of words and phrases to use in order to gain the interest of a wider audience.  It was great to hear others experiences too.  I feel much more energised and confident.  Thank you for helping me focus on what I need to do going forward.  All small business owners should do this, as it really helps the business and with self development.  Thank you so much; it really has done me and my business the world of good!

After attending the training session, I found that learning about communication styles was very useful, as it will help me change the way I talk to people, at  events and during business appointments.   I always struggled with doing a ’60 seconds’ at networking meetings and worried about what to say.  Not anymore! I found what Tracy refers to as the ‘mareketing segementation’ extremely useful, as I can now do a different pitch for each of our services, making sure I’m using the right messages for the right people.

I really enjoyed the training.  Tracy was able to have the whole group of strangers interacting, participating and really getting involved with the session. I got some great ideas and new approaches about promoting our business.  I now have a thorough understanding of myself and how to communicate better with other people, our target market, and how to win new business.

I attended one of Tracy Heatley’s training workshops.

“The training workshop was brilliant!  Within a week, it’s given me more direction and confidence.  The rapport builder section was a great refresher for me.  I’d done some rapport building training before. However, some of the skills learned here were new to me.

Learning the subtle ways to break rapport was really useful.  Profiling my target market and building a customer avatar was very insightful. This will have a big  impact on my business.   This training has definitely  boosted my business skills.  It has made me think of at least one particular target market to break into.  Plus, I now know how to reach my key target market, so I can get started immediately.

The workshop was well presented, insightful and good value for money”

I’ll definitely be sending my staff on future courses too.

In my role as People Matters CEO, it’s my job to understand people, and this further study of people and communication styles has really helped improve my level of understanding.  I can implement what I’ve learned anywhere and it will be very useful.  The biggest learning, for me, was understanding the reasons and motivations for some people’s behaviour, when they’re communicating, and that it’s not negative, just different. Morevover, getting to grips with our target market and segmenting it means it’s a lot less overwhelming. I enjoyed today so much that I may now go on to study to become and NLP Practitioner. I’ll also be sending my team on more training workshops in the future! Thank you!

The workshop really helped enhance my knowledge, and I know that I can implement these new skills elsewhere within the business.  Having a greater understanding of buyer behaviour and perosnality traits is such a positive thing.   I wouldn’t change a thing about the training.  All Good, and I’d highly recommend Tracy Heatley.

Wow! I had a few ‘light bulb’ moments during the training and learnt a lot about myself and the customers I work with. The greatest understanding, for me, was learning about why some people do and say the things they do and how to interpret their behaviour.  It was very insightful.  I’ve been in business for many years, but I know I will be getting more positive results from now on. I’ve known Tracy for many years. We met through networking, and many years ago, she developed a marketing strategy for us that got us through the credit crunch recession of 2009. Many businesses in the vehicle industry failed but we made it through, with our new services and approaches to marketing. I’d highly recomend Tracy Heatley.