The Three Pillars Of Marketing is something that I have developed to give you a basic understanding of how small business owners can approach marketing planning. The Three Pillars Of Marketing focuses on Plan, Prepare, Promote. Plan A formidable plan is so much more than just writing down what you’re going to do. A strong foundation is essential to attract…
Sporadic Marketing Syndrome is something that many small businesses suffer the impact of. This blog defines the challenges this causes for businesses and offers some actionable solutions. Here’s how to break free from inconsistent marketing! What Is Sporadic Marketing Syndrome? Sporadic Marketing Syndrome is phrase that I coined, recently, whilst recording my Avoiding Marketing Mayhem, podcast episode. Honestly, I don’t…
In this blog, I’m going to share with you some crucial reasons why you must have a marketing strategy and things that can go wrong if you don’t. I’ll also share some basic tips on how you can start winning with a marketing strategy for your own business. Why Have A Marketing Strategy It’s important to have a marketing strategy,…
Knowing your customers is essential when it comes to smarter marketing. Here’s why and how to utilise this for your small business . How Many Businesses Are There In The UK? Let’s look at how many businesses there are in the UK. According to Government statistics, there are approximately 5.6 million businesses in the UK. Of these, 99% are small…
I keep seeing articles, social media posts, and training details about how to be authentic on social media, which has prompted this blog. Learning to be authentic seems like a contradiction in terms. It’s important that you reflect your brand in the correct manner. Every person and every business is unique. Hence, it’s okay to be different and being authentic…