Introduction To Marketing Segmentation In today’s competitive business environment, small business owners must have a well-defined marketing strategy that enables them to effectively reach their target audience. One of the most effective ways to achieve this is through marketing segmentation. Marketing segmentation is the process of dividing your target audience into smaller, more specific groups based on shared characteristics. This…
As a small business owner, it’s important to know how to launch a new product or service. Launching a new product or service can seem like an overwhelming task. But when you understand the marketing fundamentals and get the right foundations in place, you can set yourself up for long-term success. Formulating A Sound Strategy Formulating a sound strategy for…
It’s no secret that digital marketing has become an essential part of doing business in the 21st century. This is something that has become even more important over recent years. Especially with the emergence of AI in marketing. But for many small business owners and junior marketing teams, it can be hard to know where to start when it comes…