Tag: Boohoo To Debenhams Rebrand

HomeTag: Boohoo To Debenhams Rebrand

Boohoo Rebranding as Debenhams: When to Launch a New Branding Strategy

Marketing Skills, Marketing Strategy, Marketing Trends, Small Business Marketing 4 hours ago 0Comments

Boohoo Rebranding as Debenhams: When to Launch a New Branding Strategy is the topic of this blog. Boohoo’s decision to rebrand as Debenhams is more than a name change. It is a strategic shift designed to restore credibility, reposition the business, and drive profitability. After acquiring the collapsed department store in 2021, Boohoo is now leveraging the well-known Debenhams brand…

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