Mastering Your Marketing Mission

Here is the Mastering Your Marketing Mission written transcript for you.

Episode Introduction

“Hi, I’m Tracy Heatley, and I thank you for listening to my Be Better With Tracy Heatley podcast. This episode is about having a marketing mission.

You’ll hear every professional business coach, consultant and mentors talking about the important of having a long-term vision and a mission statement for your business. And they’re quite right, you must have a mission statement.

Have A Marketing Mission

I’d like to take it one step further.  In my humble opinion I think small business owners should have a marketing mission.  The reason for this is because it will help give you clarity and focus.  If you’re currently lacking clarity and focus with your marketing.  You’re not the only one.  These are the two main problems that my new marketing mentoring clients have.  If you a distinct lack of marketing direction, now is a good time to start putting this together.

Mission statements and business objectives are not just for larger businesses, we all need them.  They are vital for marketing because your marketing strategy must work towards your overall business objectives.  Your marketing objectives and mission plays a huge part in reaching your overall business goals.

If you don’t yet have all this for your business, don’t worry, there’s time to do it and if you do need my help with setting your overall goals and strategy, I’m here to help you. This podcast episode and my other earlier episodes are packed full of useful tips to help you, but if you need additional support, don’t suffer alone, get in touch with me.

For now, though, let’s focus purely on your marketing mission.   What do you really want to achieve from your marketing. If you need to, feel free to pause me right here and have a think about this.  Or make sure that after you’ve listened to the entirely of this episode, you come back to it and start developing a mission.   Preferably on paper, because there’s something psychologically beneficial when you write things down.   If you anything like me and you have shocking handwriting, get it typed up.   At the very least have a clear vision and mission in your head.

How To Develop Your Marketing Mission

To develop your vision and mission, I want you to think about things a bit differently.  As you’re thinking about your marketing mission and where you want you and your business to be in the future, imagine there are no barriers to overcome, you have all the money you need for your plans, what would your mission be?  What did you vision?

Next think so what, as something comes into your head about the future of your business, ask yourself so what would that give you.  Do this repeatedly, until you get to the bare bones of exactly what you want and what that will give you.

It may be tangible benefits, like more sales revenue and profits.  It might be new premises.  Or it could be more intrinsic benefits like a feeling of self-worth or satisfaction for examples.

The reason I asked you to do this is because without a marketing mission, you have not purpose and without purpose, there’s no way you can have focus and clarity.

So, let’s get your marketing mission sorted.

Working backwards with the end in mind.

Ask yourself:

• What needs to change for your mission to become a reality?
• What kinds of marketing communications or activities do you need to do to achieve that?
  1. PR
  2. Social Media
  3. Expos
  4. Networking
  5. National marketing
  6. Regional marketing
  7. Internal marketing.
• How can you break everything down into small chunks?
• Will having 90 day marketing plans work best for you?
• What external support do you need for your mission to come into reality?
• What internal resources do you have that will assist you?
• What financial resources do you need?
• Do you have the funds now or do you have to seek external funding?
• Do you need a mentor to help you or can you manage alone?
• Do you need bigger premises?
• Do you need more employees?
• Do you need to start outsourcing?
• Perhaps get a personal assistant and that sort of thing?

You get the point, just continue to ask yourself all these things.

Writing It Down

As you’re writing down all the resources that you will need, remember to push away any thoughts of barriers. Imagine there are no obstacles.  They’re just limiting beliefs that are of no use to you.

I’ve asked you to do this because it gives clarity about what it is that you really, really, want. There I go with my Spice Girls impression again.

You don’t have to think big unless you want to.  You might be focusing on business growth, or you might be thinking more about work life balancing or taking time out of the business to travel. It’s your business and your life.  You know what you want your business to give you.

Make It Timely

Now you know what you really want, you kind of already know now what your marketing mission needs to be.  Perhaps now put a time target on it.   If you don’t have the infrastructure within your business to cope with your mission, put a time on how long you will take to change the infrastructure and breakdown into more chunks, so you’ve got short-term missions.

Confide In Someone

If you don’t yet have a marketing mentor, perhaps confide in someone you trust about your marketing mission.   My clients tell me that confiding and committing to me about what they’re going to do, helps them massively to stay on track.  It’s the same principal if you confide in someone else. It helps you bring it to fruition.

Summary

They are just a few short tips to help you develop your marketing mission.   As always, do contact me if you need my help.  I currently have a few places available for marketing mentoring.  Either contact me via my website or message me through LinkedIn.

I’m Tracy Heatley, and I thank you for listening to my Be Better With Tracy Heatley podcast“.

Better Business, Better You!