Tracy Heatley Shares Cold Calling Tips On The Start Your Own Business Podcast.
Start Your Own Business Podcast
Tracy Heatley was recently invited to appear as a guest on the Start Your Own Business Podcast, where she shared her insights and practical tips on how to master the art of cold calling.
With decades of experience in marketing and a long-standing passion for helping small businesses thrive, Tracy brought her signature blend of expertise and encouragement to the conversation. The episode, How To Cold Call Your Way To New Customers, focused on removing the fear factor from cold calling and replacing it with strategy, structure, and confidence.
A Huge Compliment To Be On The Podcast
“It was a huge compliment to be invited on,” said Tracy. “I love chatting about cold calling! It’s one of those topics that so many people shy away from. However, with the right approach, it can be a powerful way to grow your business.”
Many listeners may be surprised to learn that, before launching her marketing consultancy, mentoring, and AI training services, Tracy used to run a successful telemarketing agency. That background gave her first-hand experience of what works, and what doesn’t, when it comes to connecting with potential customers.
In The Podcast Episode
In the podcast episode, Tracy broke down the essentials of effective cold calling. Everything from mindset and preparation to what to say, how to say it, and how to keep the conversation flowing. Her advice is particularly relevant for small business owners, sole traders, and those new to sales. Particularly, who may feel uncertain or uncomfortable picking up the phone.
Although her focus today is firmly on marketing strategy, mentoring, and AI marketing training, Tracy’s appearance on the podcast was a timely reminder that building strong communication skills still matters even in the digital age.
You can listen to the full episode here.
Whether you’re looking to refresh your approach to customer outreach or want to explore smarter, more strategic ways to grow your business, Tracy’s practical advice is well worth a listen.