Rossendale-based marketing expert, Tracy Heatley, has been featured in a prestigious Forbes article this January. Certainly, this article is spotlighting her pioneering approach to AI in marketing for small businesses. The article, authored by senior contributor Elaine Pofeldt, is titled “Want To Keep Your Small Business Relevant As AI Changes The Workplace? An Early-Adopter Of AI Marketing Offers Advice From The Front Lines,” and provides an in-depth look at how small businesses can leverage AI technology to stay competitive and relevant.
Within Tracy Heatley’s Forbes Feature
In the Forbes feature, Tracy discusses her journey to becoming one of the first 150 marketers globally to earn a certification in AI marketing through the Chartered Institute of Marketing in the UK. This certification covers essential competencies such as using specific tools, data analysis, social media monitoring, marketing automation, and optimising customer experiences, all through the lens of ethical AI usage.
Tracy emphasises the importance of embracing AI rather than fearing it. “AI is here to stay, and it’s vital to integrate it into our business strategies,” she comments in the interview. Whilst acknowledging AI’s potential to streamline operations and save time, Tracy advocates for a balanced approach, insisting AI should assist rather than replace human expertise.
Furthermore, the Forbes article also highlights Tracy’s innovative update to her signature Strategy Cycle Programme. As such, this now extends to eight weeks to include an AI-focused module within the group program. This addition ensures that participants not only learn to use AI effectively but also understand the strategic context necessary to ask the right questions and achieve meaningful results.
The Future Of Small Business Marketing And AI Tools
For Tracy, the future of small business marketing lies in the smart integration of AI tools. However, she emphasises the importance of combining AI with the irreplaceable value of human insight. “Our expertise and judgment are what truly add value for our clients,” she states. These are just some of the skills that Tracy will be passing onto her clients with her AI Marketing Training services. This includes her ChatGPT beginners and foundation online workshops.
Tracy Heatley Is A Frontrunner In AI Marketing
This Forbes feature not only marks Tracy Healtey as a frontrunner in the AI marketing field but also underscores her commitment to
empowering small businesses. Highlighted through her consultancy, mentoring, and training services. As AI continues to evolve, Tracy remains dedicated to helping business owners harness its potential responsibly and effectively.
To read the full article, follow Tracy’s insights on AI in marketing, or explore her other marketing services, visit Tracy Heatley’s official website. You can read Tracy’s blogs or find out more about her award winning podcasts here too.