Step-by-step marketing guidance for small business owners. Simplify your strategy and grow with confidence, one step at a time.
The Three Pillars Of Marketing is something that I have developed to give you a basic understanding of how small business owners can approach marketing planning. The Three Pillars Of Marketing focuses on Plan, Prepare, Promote. Plan A formidable plan is so much more than just writing down what you’re going to do. A strong foundation is essential to attract…
Sporadic Marketing Syndrome is something that many small businesses suffer the impact of. This blog defines the challenges this causes for businesses and offers some actionable solutions. What Is Sporadic Marketing Syndrome Sporadic Marketing Syndrome is phrase that I coined, recently, whilst recording my Avoiding Marketing Mayhem, Be Better With Tracy Heatley, podcast episode. Honestly, I don’t know why I…
Why is marketing strategy is important for small businesses? This is something that I get asked all the time by small business owners. In this blog, I’m going to share with you some crucial reasons why you must have a marketing strategy and things that can go wrong if you don’t. I’ll also share some basic tips on how you…
Knowing your customer is essential when it comes to marketing and networking. How Many Businesses Are There In The UK? Let’s look at how many businesses there are in the UK. According to Government statistics, there are approximately 5.6 million businesses in the UK. Of these, 99% are small businesses with less than 50 employees. Based on my years in…
What Do You Say On Social Media? When it comes to what to say on social media, you marketing goals, core values, company values and desired outcome all matter. No matter what you sell, supply or offer, being authentic on social media is important. Lots of business people wonder how they ‘should’ be and what they should say on social…