Stay ahead of the competition with the latest insights on marketing trends. From emerging technologies to shifts in buyer behaviour, this category provides valuable knowledge to help you adapt and innovate. Discover the key trends shaping the future of marketing and how you can leverage them for your business success.
Focusing on harnessing AI for small business resilience amid economic uncertainty is important to small businesses. Particularly in light of the October 2024 budget. In these uncertain economic times, the upcoming UK budget has many of us wondering how we’ll weather new financial pressures. If you’re a small business owner, you’re likely weighing the potential impact of rising costs and tax…
The Difference Between PR And Marketing There is often confusion about the difference between PR and marketing. Although they are similar, there are key distinctions that set them apart. Public relations (PR) is all about building relationships with your target audience and creating awareness, while marketing is more focused on specific strategies and tactics that leads to selling products or…
Ethical Marketing in the Digital Age: Balancing Profit and Purpose is topic that I’m very passionate about and here’s why. Ethical Marketing Introduction As the world becomes increasingly digitised, businesses have to be more mindful than ever before about how they present their brands and products online. Gone are the days when companies could get away with a misleading campaign…