Most successful business owners will emphasise the importance of having a mentor. When you set up a business, it’s important to recognise the gaps in your skillset, time, and areas that you know your could improve upon. Here’s why it’s better to understand the importance of having a marketing and AI mentor sooner rather than later. Any successful business has…
Are you a small business owner or CEO looking to take your business to the next level? If so, you may be wondering what the difference is between a business coach and marketing mentor. With the ever-increasing landscape of business and technology, having professional guidance from business coaches and marketing mentors can become essential to growing your small business. Particularly…
As a small business owner or CEO, you’re always looking for ways to say ahead of the competition. You may be wondering why relationship marketing works? The truth is that it may be the key to your business success. Plus, you can make it part of running a successful small business marketing campaign. Keep reading to find out why. The…
It’s no secret that digital marketing has become an essential part of doing business in the 21st century. This is something that has become even more important over recent years. Especially with the emergence of AI in marketing. However, for many small business owners and junior marketing teams, it can be hard to know where to start. Particularly when it…
The Importance Of Marketing If you’re the owner of a small business, chances are you’re well aware of the importance of marketing and having a marketing strategy. After all, if no one knows about your product or service, it will be impossible to make sales. All things considered, it’s as simple as that! However, in today’s competitive landscape, it’s not…
Here’s the How To Create A Successful Small Business Marketing Plan blog. This will guide you through the basic principles of small business marketing planning. Marketing Is Key To Your Success As a small business owner, you know that better marketing is key to your success. But without an effective marketing plan, it can be a challenge to determine which…
The Three Pillars Of Marketing is something that I have developed to give you a basic understanding of how small business owners can approach marketing planning. The Three Pillars Of Marketing focuses on Plan, Prepare, Promote. Plan A formidable plan is so much more than just writing down what you’re going to do. A strong foundation is essential to attract…
Sporadic Marketing Syndrome is something that many small businesses suffer the impact of. This blog defines the challenges this causes for businesses and offers some actionable solutions. Here’s how to break free from inconsistent marketing! What Is Sporadic Marketing Syndrome? Sporadic Marketing Syndrome is phrase that I coined, recently, whilst recording my Avoiding Marketing Mayhem, podcast episode. Honestly, I don’t…
In this blog, I’m going to share with you some crucial reasons why you must have a marketing strategy and things that can go wrong if you don’t. I’ll also share some basic tips on how you can start winning with a marketing strategy for your own business. Why Have A Marketing Strategy It’s important to have a marketing strategy,…
Knowing your customers is essential when it comes to smarter marketing. Here’s why and how to utilise this for your small business . How Many Businesses Are There In The UK? Let’s look at how many businesses there are in the UK. According to Government statistics, there are approximately 5.6 million businesses in the UK. Of these, 99% are small…