Enhance your expertise with actionable tips and guidance in the Marketing Skills category. From mastering communication to optimising campaigns, discover the essential tools and techniques to improve your marketing effectiveness and drive results.
Why is marketing strategy is important for small businesses? This is something that I get asked all the time by small business owners. In this blog, I’m going to share with you some crucial reasons why you must have a marketing strategy and things that can go wrong if you don’t. I’ll also share some basic tips on how you…
Knowing your customer is essential when it comes to marketing and networking. How Many Businesses Are There In The UK? Let’s look at how many businesses there are in the UK. According to Government statistics, there are approximately 5.6 million businesses in the UK. Of these, 99% are small businesses with less than 50 employees. Based on my years in…
What Do You Say On Social Media? When it comes to what to say on social media, you marketing goals, core values, company values and desired outcome all matter. No matter what you sell, supply or offer, being authentic on social media is important. Lots of business people wonder how they ‘should’ be and what they should say on social…