Marketing Mindset

Unlock the power of a winning mindset with articles focused on Marketing Mindset. Discover how to overcome challenges, boost confidence, and develop the resilience needed to thrive in today’s competitive market. Transform your approach to marketing and drive business growth.

Setting Better Business Goals

Setting Better Business Goals

How To Use The BETTER Business Goals System™ In this blog, I’ll guide you through how to use the BETTER Business Goals System™ that I created for my clients. Sooner rather than later, you need a vision and goals! Using an analogy inspired by my Strategy Cycle™ business model: Picture your business growth as a bike journey, with your goals…

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Exit Strategy Marketing Essentials

Exit Strategy Marketing Essentials

Exit Strategy Marketing Essentials: Tips for Small Business Owners Who Are Planning To Sell Their Businesses Within the Next Five To Ten Years. Exit Strategy Introduction Running a successful small business often involves passionately growing it from scratch, overcoming numerous challenges along the way, and seeing it mature towards success. However, even the most successful businesses come to an end,…

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How To Set Realistic Marketing Goals

How To Set Realistic Marketing Goals

Setting marketing goals can be a daunting task for many business owners, especially when you’re just starting out. It can be hard to know what’s realistic and what’s too ambitious. The good news is that setting realistic marketing goals doesn’t have to be overwhelming.  All it takes is a bit of research, some creative thinking, and an honest assessment of…

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Overcoming Mental Blocks For Marketing Success

Overcoming Mental Blocks For Marketing Success

Do you ever feel like there are mental blocks to unlocking marketing success for your small business? You’re not alone. Many business owners experience this and it can hold them back from achieving their full potential. Here’s a few value packed tips for overcoming mental blocks for marketing success. Mindset To Overcome Mental Blocks To achieve a mindset ot overcome…

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The Importance Of Having A Marketing And AI Mentor For Business Success

The Importance Of Having A Marketing And AI Mentor For Business Success

Most successful business owners will emphasise the importance of having a mentor. When you set up a business, it’s important to recognise the gaps in your skillset, time, and areas that you know your could improve upon. Here’s why it’s better to understand the importance of having a marketing and AI mentor sooner rather than later. Any successful business has…

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The Difference Between A Business Coach And Marketing Mentor

The Difference Between A Business Coach And Marketing Mentor

Are you a small business owner or CEO looking to take your business to the next level? If so, you may be wondering what the difference is between a business coach and marketing mentor. With the ever-increasing landscape of business and technology, having professional guidance from business coaches and marketing mentors can become essential to growing your small business. Particularly…

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Sporadic Marketing Syndrome: Break Free from Inconsistent Marketing

Sporadic Marketing Syndrome: Break Free from Inconsistent Marketing

Sporadic Marketing Syndrome is something that many small businesses suffer the impact of. This blog defines the challenges this causes for businesses and offers some actionable solutions. Here’s how to break free from inconsistent marketing! What Is Sporadic Marketing Syndrome? Sporadic Marketing Syndrome is phrase that I coined, recently, whilst recording my Avoiding Marketing Mayhem,  podcast episode.  Honestly, I don’t…

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Being Authentic On Social Media

Being Authentic On Social Media

I keep seeing articles, social media posts, and training details about how to be authentic on social media, which has prompted this blog. Learning to be authentic seems like a contradiction in terms. It’s important that you reflect your brand in the correct manner. Every person and every business is unique. Hence, it’s okay to be different and being authentic…

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