Enhance your expertise with actionable tips and guidance in the Marketing Skills category. From mastering communication to optimising campaigns, discover the essential tools and techniques to improve your marketing effectiveness and drive results.
Focusing on harnessing AI for small business resilience amid economic uncertainty is important to small businesses. Particularly in light of the October 2024 budget. In these uncertain economic times, the upcoming UK budget has many of us wondering how we’ll weather new financial pressures. If you’re a small business owner, you’re likely weighing the potential impact of rising costs and tax…
How To Use The BETTER Business Goals System™ In this blog, I’ll guide you through how to use the BETTER Business Goals System™ that I created for my clients. Sooner rather than later, you need a vision and goals! Using an analogy inspired by my Strategy Cycle™ business model: Picture your business growth as a bike journey, with your goals…
Introduction As a small business owner, one of the most important decisions you’ll have to make is pricing. Setting up a pricing structure, for your small business, can be a tricky task as it requires balancing your desire to generate profit with what customers are willing to pay for your products or services. In this blog post, I’ll be focusing…
As a small business owner, it’s important to stay ahead of the competition and make sure your customers have a positive experience. That’s why crafting the perfect small business marketing mix is essential for success. A good marketing mix will help you increase sales, improve customer service, and build loyalty with customers. Let’s take a look at what makes up…
When it comes to marketing, many small business owners try to go it alone. But the truth is, unless you have extensive experience in this area, having an external marketing consultant can be a huge boost to your success. In this blog, you’ll discover some of the reasons why and how using a marketing consultant can boost your business success.…
The Difference Between PR And Marketing There is often confusion about the difference between PR and marketing. Although they are similar, there are key distinctions that set them apart. Public relations (PR) is all about building relationships with your target audience and creating awareness, while marketing is more focused on specific strategies and tactics that leads to selling products or…
Exit Strategy Marketing Essentials: Tips for Micro Business Owners Who Are Planning To Sell Their Businesses Within the Next Five To Ten Years. Exit Strategy Introduction Running a successful micro business often involves passionately growing it from scratch, overcoming numerous challenges along the way, and seeing it mature towards success. However, even the most successful businesses come to an end,…
Ethical Marketing in the Digital Age: Balancing Profit and Purpose is topic that I’m very passionate about and here’s why. Ethical Marketing Introduction As the world becomes increasingly digitised, businesses have to be more mindful than ever before about how they present their brands and products online. Gone are the days when companies could get away with a misleading campaign…
Introduction To Marketing Segmentation In today’s competitive business environment, small business owners must have a well-defined marketing strategy that enables them to effectively reach their target audience. One of the most effective ways to achieve this is through marketing segmentation. Marketing segmentation is the process of dividing your target audience into smaller, more specific groups based on shared characteristics. This…
As a small business owner, it’s important to know how to launch a new product or service. Launching a new product or service can seem like an overwhelming task. But when you understand the marketing fundamentals and get the right foundations in place, you can set yourself up for long-term success. Formulating A Sound Strategy Formulating a sound strategy for…