Explore the transformative power of artificial intelligence in marketing with expert insights, tools, and strategies. Discover how AI can help streamline processes, improve customer engagement, and drive business growth. Stay ahead of the curve with practical advice on using AI strategy and tools like ChatGPT, CoPilot and beyond.
How to find out if your ChatGPT chats went public is the topic of this blog. It’s here to help you if you’re concerned about the security of your ChatGPT. Have You Used ChatGPT? Have you used ChatGPT to test prompts, brainstorm ideas, or even map out strategy? If you have, you’re not alone. It’s a brilliant tool for marketers,…
Unleash the Power of AI in Marketing: Become a Confident AI Prompt Engineer is the topic of this blog. I envisage a time when a ‘Prompt Engineer’ will become a marketing role within organisations. Therefore, it’s important that small business owners and people working within marketing roles learn how to do this now. This way, you can maximise your opportunities…
Training Your AI for Marketing Success is the message essential if you want to harness its full potential while maintaining your brand’s authenticity. AI is a powerful tool, but like any team member, it needs guidance. If left unchecked, it can generate off-brand content, misinterpret your messaging, or even lead to compliance issues. This blog explores why training your AI…
Beyond the Budget: AI Marketing Solutions. Here are your practical AI solutions to help small Businesses thrive in tough times is the focus of this blog. In these uncertain economic times, the upcoming UK budget has many of us wondering how we’ll weather new financial pressures. If you’re a small business owner, like me, you’re likely weighing up the potential…
Here’s some insights into AI Powered Marketing Strategies Unveiled. This blog is for small growing businesses looking to introduce AI Marketing into their businesses. Introduction to AI Marketing Artificial Intelligence (AI) is transforming the marketing landscape, offering businesses innovative ways to streamline processes, enhance customer experiences, and gain deeper insights. From automation to predictive analytics, AI marketing is helping brands…
Focusing on harnessing AI for small business resilience amid economic uncertainty is important to small businesses. Particularly in light of the October 2024 budget. In these uncertain economic times, the upcoming UK budget has many of us wondering how we’ll weather new financial pressures. If you’re a small business owner, you’re likely weighing the potential impact of rising costs and tax…
Ethical Marketing in the Digital Age: Balancing Profit and Purpose is topic that I’m very passionate about and here’s why. Ethical Marketing Introduction As the world becomes increasingly digitised and AI marketing is steadily increasing, businesses have to be more mindful than ever before about how they present their brands and products online. Gone are the days when companies could…
You may have heard of marketing segmentation or it may be new to you. Either way, here’s how you can use marketing segmentation to grow your small business. It’s something that you simply must incorporate into your marketing strategy. Here’s a few tips on how to use it. Introduction To Marketing Segmentation In today’s competitive business environment, small business owners…
As a small business owner, it’s important to know how to launch a new product or service. Launching a new product or service can seem like an overwhelming task. But when you understand the marketing fundamentals and get the right foundations in place, you can set yourself up for long-term success. Formulating A Sound Strategy Formulating a sound strategy for…
Most successful business owners will emphasise the importance of having a mentor. When you set up a business, it’s important to recognise the gaps in your skillset, time, and areas that you know your could improve upon. Here’s why it’s better to understand the importance of having a marketing and AI mentor sooner rather than later. Any successful business has…