About Tracy Heatley

Marketing Success

As an international marketing mentor and consultant, the results and marketing success that my clients have achieved is phenomenal. One client even trebled his turnover within six weeks of working with me.  The more clients I work with, over the years,  the more I see how my input is key to them achieving success.  I am a CIM award winning marketing professional, and became a Chartered Marketer back in 2007.  Later becoming a Fellow of the Chartered Institute of Marketing.

When it comes to strategy and marketing planning, I offer a ‘work with you’ or ‘do it for you’ approaches, so that I can assist a broad spectrum of businesses. There’s lots of advice available through my blogs and award winning podcast, too.

Work With You

If I work with you, I give you my years of knowledge through my Strategy Cycle Program and Marketing Mentoring. Everything is specifically tailored to suit your unique requirements. Plus, you can be assured that I’m not here to upsell any marketing delivery services. I have an extended network of contacts to put you in touch with if you need it, but only if you need it. As a Chartered Marketer and Chartered Manager I work with ethics, values and strong principles when it comes to doing business.

Do It For You

If you prefer, you can use my ‘do it for you’ marketing consultancy approach.  You’ll need a ‘deep dive’ consultation, then I can do all the marketing strategy and planning for you. Not only will you have clearer insights into  your business, industry and competitors, I’ll give you a specific strategy designed to help you reach your overall business goals. Additionally, you will have a full breakdown of everything you need to do to reach your goals, along with a tailored marketing plan.

If you need on-going support with implementing my recommendations.  Or, if you’ve got a marketing employee or team in-house but there’s no Marketing Director to develop your marketing strategy and manage your team, then my outsourced Marketing Director service could be perfect for you.

It’s all about what’s right for you. There’s never a one size fits all, because every business is different and has diverse goals. Whether you’re a growing business or you would prefer to stay small, there’s always a solution for you.

You can reach the right people, in the right place, at the right time, at the right price, and I will show you how.

Find out more about my strategy, marketing and networking services here.

Tracy Heatley’s Background

Here’s some of Tracy Heatley’s background, because you need to have trust and faith in the results you will achieve.

I’ve been helping business owners to have better businesses since 2003. I’d been working in Public Relations for a small PR firm based in a business centre.  The place was full of small businesses with distinct commonalities.  They seemed to be brilliant at what they did or had products that they were passionate about.

Here comes the but, and it was a big BUT!  None of them had a strategy, they were uncertain about how or where to position their brand in the market, they lacked direction when it came to profiling their customers, were uncertain about pricing and didn’t know much about their competition. All of which is needed to develop a successful marketing strategy. Invariably, many businesses with a lack of direction and strategy end up targeting the wrong people, in the wrong place, at the wrong time and at the wrong price.

Small Business Tool Box

Armed with slogan, ‘Your Small Business Tool Box’, I stepped in to help. I’d worked in sales and marketing for years and, as a mature student, had recently got my business degree.  I thought I knew it all. The truth is that I still had an awful lot to learn. However, it was clear from the onset that I had a knack for helping businesses set-up, thrive and smash it out of the park when it came to having a better strategy and marketing success.

Tracy’s Inspiration

My inspiration spans several years, rooted in my early years as a teenage single mother raising a son. Motivated by the desire to achieve excellence and make my son proud, I found the drive to do something remarkable. Through one of my story blogs, I describe how a young single mother supporting herself and her child, can be fuelled  by circumstances. I refused to be defined by statistics and used this as an extra boost to propel myself forward. So, I open up about my journey of determination and resilience. I always knew that to know better is to be better, which is why I became a lifelong learner.

Tracy’s Qualifications & Training

As a highly qualified professional, I bring to the table the necessary skills and experience to transfer my expertise in marketing, strategy, networking, and communication. My educational background in business, management, marketing, and NLP further enhances my abilities and gives you the assurance you need. Trust me to deliver top-notch results for your business.

Qualifications & Certifications:

• MBA Business Executive First Class Honours Degree                                                     
• Professional Post Graduate Diploma In Marketing
• CIM Chartered Marketer
• Fellow of the Chartered Institute Of Marketing (CIM)
• CMI Chartered Manager
• Fellow of the Chartered Management Institute (CMI)
• CIM Planning And Optimising Marketing Campaigns Certificate
• CIM Digital Marketing Channels Certificate
• Undergraduate Degree in Business & Management
• HND Business & Management
• Neuro Linguistic Programming (NLP) Master Practitioner
• Advanced level Enneagram Personality Profiling Certificate
• Tony Robbins Master University
• Continuous Personal Development training
• Sales Training

In fact, you could say that I have lived and breathed my specialist subject for over 30 years! Now I help other business owners do the same.